Adventures in Self-Publishing: Cover Art

Almost-official cover, take two.
Almost-official cover, take two.

Today’s work included taking the step of buying a stock photo and finally utilizing my sort of decent art skills for future profit. I used the most basic plan on Shutterstock: $41 for five downloads, four of which I’ll use at a later time for the other two books in the trilogy, and maybe a future project or two.  That was the easy part.

The hard part was thinking three or four steps ahead before I even started. There are a few things that I had to keep in mind before I went anywhere with this.

Image Resolution. Many places like Smashwords and BookBaby require high resolution of the finished product. This is so your potential readers will see a nice clear picture on their e-reader, and won’t cause pixelation (i.e., it won’t look all blotchy and fuzzy if you blow up the picture larger than necessary).  Thus I downloaded the highest resolution, which I believe was 3400 x 3400 pixels. Much higher than necessary, but after cropping, it still looks good.

Cropping ratio.  This is something that is actually pretty important yet not too many people think about.  The most common ratio for e-book covers, I’ve read, is 1:1.33.  That is, 1.33 times taller than it is wide.  And looking at this cover take, that makes sense, because it’s roughly the same shape as most tablet and e-reader screens.  I admit I went a bit lo-fi here to figure it out:  I took a ruler and measured the picture on the screen.  In the above thumbnail here, it’s 2.5″ wide.  If you multiply that by 1.33, you’ll get 3.325″, which is very close to the height I ended with.

Fonts: color and placement.  I have to thank album covers for being able to understand this one.  For my example, the most important part of the cover, aside from the visual, is the title, right?  So in this version, instead of bannering it up on top like the previous attempt, I chose to spread it down the entire center.  The font had to be larger than the other two lines I’d be adding (the subtitle and my name).  BUT — it also had to stand out.  In this case, I asked for assistance from one of my artist friends: since I knew I’d be using this photo and that its primary color was blue, what is the opposite of blue?  [This is actually pretty easy to figure out: here’s a color wheel chart you should save for reference!]  In this case, it’s yellow, so I used a very light shade of it for the title, to make it stand out, even more than the subtitle or my name (both in standard white).  The fonts themselves were provided on the free version of PicMonkey.com…the title is Geo Sans Light and the other two are De Walpergen Pica.  All three were placed with a bit of ingenuity:  I aligned the sides of the text blocks with the sides of the picture, and had everything center-aligned.

Clarity.  My original outtake in the previous post used the Edo font on PicMonkey, but here my wife suggested a different, plainer font.  It’s a bit unexpected to be sure, because it doesn’t look like a genre font.  It’s classic and plain, but it still looks professional.  The trick here was to ensure that none of the words vanished in the white spots of the picture behind it; yellow stands out well against blue, but gets lost against white.  Everything is readable, and that’s the most important part.

Viewing it in different sizes.  This is another thing that sometimes gets glossed over or forgotten, but it’s actually quite important, and ties in with everything else.  Think of it this way — say you’re looking for that new book you know has just come out, but you need to scan the New Release shelves and the endcaps in order to do it.  Chances are when you see it, you’ll be at least a good ten or twenty feet away.  Same goes with e-books: when you’re browsing online, you’re not looking at the actual-size cover, you’re looking at a thumbnail cover.  This is another reason I downloaded the high-res version: the picture itself doesn’t look too sketchy, but more importantly, the fonts are still readable.  It’s okay if the subtitle is fuzzy; it’s not important.  What is important is the title and my name, so I had to make sure they were large enough to be read.  This is why I’d tweeted it right after I’d completed it:  I wanted to take a look at it on my phone, to see how it looked on a much smaller screen, plus I’d get feedback from my friends as well.

*

Granted, I already own Photoshop (a birthday present from a few years back), and I’m kind of lucky that I have a lifelong interest in art and a passable ability for it, so I’m able to do most of this myself, which is exactly what I wanted to do.  Some of you may want to hire out a professional cover artist instead.  There are many out there — The Creative Penn has some good links to a few out there, for instance.  And many of them are quite affordable.

In the end, the cover still remains one of the most important parts of the book (or e-book), because it’s the first thing every reader sees.  You can let the pros take control of the cover creation, and all you’ll need to do is explain the images you’d like to see.  But if you have the ability and want to go it alone, definitely keep the above in mind.  Don’t just throw something together and call it done, either; just like musicians, save a small handful of differing takes and use the one that works best.

On Writing: Mental Playgrounds

I’ve mentioned before that I’ve been utilizing the daily word website 750 Words off and on over the last few years, and using it as a sort of ‘mental playground’ where I can have fun playing with ideas that happen to pop into my head.  In short, it’s a simple site where you log on and crank out at least 750 words for the day.  It doesn’t matter what it is…poetry, prose, automatic writing, it doesn’t judge as long as you hit the goal.  It’s a perfect place if you have trouble getting yourself started, but it’s also a great place for training yourself to write something without Editor Brain (or Revision Brain, for that matter) getting in the way.  I’ve used it for both, and it’s definitely helped get the writing juices flowing.

Now?  I use it as a testing ground for new ideas.  I’ve come up with at least three solid novel ideas this way, which will become future projects a little further down the road.  A half hour’s riffing on an idea really can go a long way, and with a few weeks’ worth of consistent work, one can have the makings of a complete outline, or at least a very rough draft.

Lately, I’ve been using it to try out different ideas for this new Mendaihu Universe story.  The first few chapters of any new project often end up sounding very disjointed and lacking continuity, and it’s very obvious that I’m still trying to figure out where the hell I’m going with it.  [Case in point, during my transcription from longhand to Word document yesterday, I noticed a scene starting midday, but changing to evening within a page.]  Which is fine, considering the first draft is always the roughest, but at some point before I get too far, I have to lay some ground rules.  I have to say, okay — enough floundering, time to give this story meaning and direction.

This is where the 750 can come in handy for me:  it’s what I call the outtake reel.  I’ll come up with a specific scene and riff on it, see how it fits in the context of the overall story, if it’s true to the characters, and above all, if the idea will be useful down the line.  Sometimes it’ll work, sometimes it won’t.  It won’t be the final take, but it’ll at least give me something to shoot for.  And with this week’s exercises, I found myself rewriting the same scene that I’d come up with way back in 1993 for the first Vigil outtake, only updated and with different characters.  I hadn’t planned on using the scene ever again, but it seemed to fit so naturally here that I ran with it.  It’ll most likely be somewhere in Act 2 of this current book.  In the process, it also clarified a number of plot ideas I’d had for this project, so I won’t be floundering nearly as much anymore.

 

Having a mental playground for your novel ideas is always a good thing.  You may have to train yourself (like I did) to realize that these are only rehearsals and rough outtakes and not part of the final version, but the outcome of these exercises is almost always fruitful.  By letting your characters run around freely, you end up learning a bit more about them, and in the process you’ll know how they’ll react within the scenes you place them in.   By letting yourself riff on an idea that may or may not even be a part of the current story, you might even come up with a much clearer idea of what you do need to work on.

You don’t necessarily need a site like 750 Words; it might be an ‘outtake’ document on your PC, a dedicated notebook, or a handful of scrap paper.  Whatever works for you.  Like I said, this is the rehearsal stage…it’s where you work out the idea, get rid of the stuff that doesn’t work, and work on strengthening the stuff that does.  And above all, it’s where you have fun with it, with Editor and Revision Brains off having a cocktail somewhere else.

On Worldbuilding: Fluid History

John: “Hey there, Jeremy, what do you know about holes?”

Jeremy HIllary Boob, PhD: “There are simply no holes in my education.”

–Yellow Submarine

If you’ve ever watched any kind of documentary or series, there’s always some element of “we’re not entirely sure what happened at this point in time, but we can make an educated guess by looking at the following clues” or some such.  The further back we go in time, the harder it is to pinpoint the date of an event; eventually the most we can say is “sometime during the [x] Era.”   Those are extreme examples, though.  Sometimes our view of history changes within a few decades, when we look at the events of a specific time with the eyes of a different generation, maybe even a different culture.

I started thinking about this sometime ago when I started writing the new Mendaihu Universe story.  One of the subplots deals with the events that took place in the original Bridgetown Trilogy, though this new story takes place about seventy years later. Without going into too much detail, our histories of our heroes in that trilogy have become somewhat embellished, even after so short a time.  Denni Johnson, the teenager who had ascended as the earthbound deity the One of All Sacred, is now viewed as a saint, complete with a marble statue that thousands flock to and pray at.  Her sister Caren and Caren’s ARU partner Alec Poe, who never ascended as far as Denni did, are seen as more than human; Caren is believed to be an angelic protector, and Poe is seen as a Mighty Warrior.

And yet, all three were merely human.  Gifted with psionic abilities, just like anyone else in the Mendaihu Universe who have gone through an awakening ritual, but still — they were just as human as the rest of us.

Part of the focus on this new story is how certain people and events in history get changed over the years.  We may have documents, we may have databases and videos, but it still boils down to how the person or event is seen by the viewer.  We put amazing people on pedestals, even if their personalities were less than stellar, because regardless of their infallibility, they changed the world in some way.  The same could be said of horrible people as well; their vileness goes down in history as a grim reminder (even if, on a personal level, they weren’t one hundred percent vile).  We rarely look at these things objectively; we always have some emotional attachment to them, however big or small.

The evolution of historical accuracy fluctuates a lot more than we’d like it to, quite often because of this emotional attachment.  In this new story, the views of the new devout (those who follow the steps of the One of All Sacred — that is, Denni — and hope to find clarity in their lives) have become reasonably established.  However, schisms have already broken out; there are those who see Denni as a savior, and others who see her as an ascended but flawed human.  There are the Elders, the spiritual leaders who have been around for centuries, who are also splitting: those who have embraced the evolution of belief, and those who want to retain the status quo.

It’s a bit of a mess, but that’s the fascinating part of history as it happens.  No one really knows what the hell is going to happen next until it does.

 

On Writing: Coming Back to Music

One thing I didn’t expect to revisit while writing the new MU story is to visualize the scenes I’m writing based on a specific song.

I used that sparingly during the original writing of the Bridgetown Trilogy; there are very few scenes where, at least in my mind, a specific track should be playing.  The final scene of A Division of Souls having Failure’s “Daylight” playing.  A scene of Alec Poe driving down a highway with Supreme Beings of Leisure’s “Strangelove Addiction” playing.  And so on.  I never mentioned them in the book outright, of course.  The scene was never based specifically on the song, it was only background that happened to fit.

Come 2015, I’m writing the second chapter of the new story, in which a character has stepped into Light and is soaring over the extended metropolitan sprawl of Bridgetown, sensing the presence of everyone he flies past as he heads towards Mirades Tower.  I’m about a page in, when Dot Allison’s “Message Personnel” pops into my head.  I play the song through with its peaks and valleys of psychedelic ambiance, and the next thing I know…the entire rest of the scene plays out crystal clear in my head, just waiting to be written.

I haven’t written a scene in that manner since…well, since I wrote the Infamous War Novel almost entirely in that fashion, nearly thirty years ago.

I found myself doing it again just the other day, as I was writing the start of the new chapter while flying home from London.  The in-flight music selection happened to include Led Zeppelin’s recent remaster of Physical Graffiti, which meant I got to listen to my favorite LZ track, “Kashmir”, in all its epic glory.  I’d used the song in the IWN, so it was to some surprise that the lurching bombast of the track somehow lent itself to the scene I was writing that moment, in which another character has ascended towards a higher aspect of the kiralla (a dragonlike form meant to be one of the highest forms of spirit in physical form), and she’s reveling in the fact that she’d ascended all on her own without training or ritual.  The track screams BIG, and so does the scene.

It’s kind of weird to revisit this old writing process of mine that helped me finish my very first novel when I was a teenager, especially when I wasn’t expecting it.  I’m not planning to lean on this style exclusively, though now that I know it still works to some extent, I’m not exactly going to avoid it either.  Whatever works to get the scene done how I’m visualizing it.

Back to the Grind

Spare Oom awaits.
Spare Oom awaits.

It’s been a crazy couple of months.

Between the trips to New York City and London, the weekend plans, multiple work-related issues and everything else, I’ve been so full up that I’d made the decision to clear the whiteboard schedule, temporarily stop work on a lot of creative projects, and focus only on the most important ones.  That meant that I focused almost all my creative juices on the new Mendaihu Universe story.  Little by little, I let a few things in as time permitted, such as guitar practice and photography.

Now that all the major events are out of the way for the time being, it’s time to get back to the grind and open up the floodgates a bit more.  I’ve replanned the whiteboard schedule again; I’m not filling it up too much just yet, but I’ve added art, music and work on the Walk in Silence book back into the mix, and moved the updating of the WtBT blog to Mondays.  I may revisit the daily 750 Words if time permits.  And musically, I have a few ideas I’d like to record in demo form as part of the Drunken Owl project.

The temporary hiatus did have its positives, as I was able to provide better focus on what needed it, and still have time to relax.  I was also able to recalibrate how I viewed my writing — not just the output but the style, and looking at what can be adjusted — to the point that I should also be able to do the same with my other writing projects that I put aside.  Long story short, I’ve realized that the best practice (to borrow an annoying work-related phrase) for me is to do most of my writing longhand and use my PC time for revision and rewriting, and that’s how I plan to work from here on in.

These last few months have been a relaxing reprieve, but I’ll say this:  it’s great to be back on schedule again.

Fly-By: London Calling

image

Oh, hi there! Yes, I am still here among the living. We’re currently staying in a nice quiet hotel in the Earl’s Court neighborhood of London, and we’ve been doing all sorts of sightseeing, museum visiting, and pub crawling the last few days.

I admit I don’t currently have any new posts at the moment other than this fly-by, but I have some things going in the background that I shall share soon enough. I’ve also been getting a decent amount of page count for the new MU story as of late.  It’s been a busy but fun vacation so far!

Talk to you soon, yeah?