On Giving Away My Books for Free

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First of all:  If you’re here visiting for the first time after downloading any of the books in the Bridgetown Trilogy from Smashwords during its July book sale, hello and thank you!  I’m thrilled that you wanted to check my books out!  I hope you enjoy them!  And by all means, if you like them, please post a review on GoodReads!  That will make this writer very happy indeed. 😀

SO!  I’m sure some of you out there are wondering…why did this weirdo, who spent far too many years writing this damn trilogy, give it away in e-book form for free a few years after he FINALLY released it?

Good question indeed.  I have a few answers for you:

  1. Some time ago I put A Division of Souls up for free and kept it free, as a way to bring people into the Mendaihu Universe.  This by far has been my most regular seller, for obvious reasons.  It’s the enticement product.  It’s the register endcap.  It’s the book that says ‘hey, check this out’ and ‘if you like this, there’s two more sequels’.  I regularly get at least a few downloads a month for this one.
  2. The Persistence of Memories and The Balance of Light are at an already reasonably low price of $2.99 each.  I think of this as an analogue to mid-price cds you find at record stores…back catalog titles that are no longer consistent sellers, but are consistently available at an affordable price.  Again, this is part of the ‘long game’ process, and it’s actually worked to my expectations.  I might not get a big payout, but I’ll get at least one or two purchases every month or so.
  3. The sale is only for one month, and I know there are readers out there who, like me, get involved in a series and want to either buy the entire thing in one go, or at least be able to find and download them easily.  And everyone loves free things, right?
  4. It introduces new readers to my work.  Though I only got a few purchases since it was released, I did get a bit of interest in Meet the Lidwells, with a few sample downloads.  That right there is a learning experience; perhaps it’s that they weren’t interested in the story I had to say there, or perhaps the formatting wasn’t to their liking, or maybe it’s just not a book that many are interested in.  I’m okay with that; it’s not a science fiction novel, but a straight fiction novel in the format of a music biography.  It’s up to me to work on new promotional avenues for that one.

I haven’t yet looked at the stats for July as a whole, but from the email notifications I’ve received, between all three books I’ve gotten a good few dozen downloads and even more sample downloads.  Not bad at all.

In the meantime, I’ve put the url for this blog both on the books and on the freebie cards I’ve made.  [That’s the front of the freebie card for the trilogy above.]  I’ve been doing my best keeping this particular blog on a timely and expected schedule — and crossposted to Twitter and Facebook at that — and that has helped me gain new readers as well.  I spread out my freebie cards at all the conventions I’ve gone to as well.  All in all, from what little I’ve done so far for promotion, I’ve gotten a hell of a lot more response than I ever thought I would, so that’s saying something.  I can only imagine what the response would be once I restart the email list and start upping my promotion game!

So yeah, I’d say even though I didn’t earn a single penny this month, I got a lot of new readers, and I think that’s pretty damn cool.

On DIY: More on the Long Game

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I feel the same way when I get a Smashwords Purchase Notification in my Inbox.

It’s been a little over a year since I released The Balance of Light, the third book in the Bridgetown Trilogy, and about three months since I released Meet the Lidwells.  The sales for all of them have been rather slow and dribbling, but I’m okay with that.  They’re still out there, available to anyone who wants them, and they’re not going anywhere anytime soon.

In fact, since I’ve registered all the books into a month-long summer sale over at Smashwords (If you haven’t gotten them, WELL WHAT ARE YOU WAITING FOR?), I’ve gotten an uptick of downloads, especially for the entire trilogy.  Which makes me quite happy indeed!  {If you just recently bought them and are visiting my blog for the first time, thank you and Hi There!)

As I’ve mentioned before, I’m playing the Long Game with my books.  By this, I mean that I’m not looking for or expecting a large wave of purchases in a short amount of time, but a small but consistent wave over a much longer period.  This makes more sense to me, because my aim as a self-published writer was never to become a Huge Bestselling Author (although let’s be honest, that would be nice).  It’s about having a nice long and varied backlist that people can check out whenever they like.  By the end of this year I’ll have five books on that backlist, with one, possibly two more coming in 2019.  I figure in ten years I’ll have a nice fat catalog that potential readers can check out.

Granted, I’ve essentially traded a big payout for longevity, but I’m down with that.  In my own fanciful imagination, I’d like to think that ten years down the road I’ll still be getting the occasional purchase notification on A Division of Souls, especially once the next book(s) in the Mendaihu Universe surface.

And it doesn’t hurt that I’ll have a nice lift in sales every few months or so when I hand my postcards out at conventions or sign up for a sales event at Smashwords.  And whenever I give myself a bit of a sales nudge online now and again, I’ll get a brief lift there as well.  I admit I’d like to do better at the self-promotion, but I’m glad to say what I’ve done so far does work for me.

It’s still a learning process, but I’m glad that it’s going in the right direction!

BOOK SALE TIME, WOOHOO!

It’s time for another insane Smashwords sale!  This time, I have…

HOT DANG, IT’S FREE E-BOOKS!!

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From 7/1 to 7/31, all three e-books in the Bridgetown Trilogy will be ABSOLUTELY FREE!!  If you haven’t gotten these yet, you have the entire month to snag them!  I’m still quite proud of them, and I’d like to keep sharing them with you.

Book 1, A Division of Souls:

Book 2, The Persistence of Memories:

Book 3, The Balance of Light:

 

And if that’s not enough…

I’ve also decided that for the great month-long Smashwords sale I’m going to put Meet the Lidwells! up for 50% off.  My latest release can be yours for only $1.50, kids!  Can’t beat that with a drumstick!

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Meet the Lidwells!:  A Rock n’ Roll Family Memoir

 

This is for THE ENTIRE MONTH OF JULY, and only at Smashwords.  My ebooks are always available in multiple formats:  mobi, epub, pdf, and a lot of other formats, whatever works for your e-reader!

And don’t forget:  If you liked the books, please post a review on Good Reads!  And thank you for reading!

OH HEY I HAVE A BOOK OUT

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MEET THE LIDWELLS! A Rock n’ Roll Family Memoir

“Rule number one in the music business: never start a band with any members of your family. 

Sure, it’ll start off just fine, everyone having fun, with big dreams of success and gold records, but then you realize you’re stuck in a stinking, too-small tour bus with your siblings for the fifth year running, and your brother hates you. Next thing you know, the band implodes just as it’s reaching its highest success, your family won’t talk to you anymore, the press is having a field day ripping you to shreds, and you’ll need to start your career all over again as a solo act. If you dare to at that point.

Rule number two in the music business: rules were made to be broken.” — Thomas Lidwell

Meet the Lidwells! is the story of four siblings and two cousins who start a band as teenagers and achieve success beyond their wildest dreams. But while they consistently top the charts with their irresistibly catchy tunes, they’re also fighting their own demons: perfectionism, disenchantment, addiction, exhaustion, sexism…and figuring out how to become an adult in front of millions of fans.

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NOW AVAILABLE AT SMASHWORDS!
ON SALE ALL THIS WEEK FOR ONLY $1.50!

Come check it out!