On Self-Publishing: Creating Book Covers

I’ve said it before, I love doing covers for my books.  It’s another creative avenue that I get to play around in that I don’t otherwise have much time for.   Every now and again I’ll go through my own pictures and create one just for practice.  [I’ve even come up with a few pseudonyms for certain styles; for instance, all my fake mystery novels are all written by Chase Johnson, and my fake lit-fic and women’s fiction is by Joanna Chase.  Why? Because it’s fun!]

I’m still sticking with the above image for In My Blue World, so if I’m going to use it, all I need to do is purchase the rights from Shutterstock, fiddle around with it a bit, slap the title and by-line on it, and call it done.  I still use Adobe Photoshop to crop it to the right size and adjust the image.  (I’m probably going to lighten it a bit so the title and by-line will pop out more.)  And I still use the PicMonkey website for the text.  Sometimes it takes a short amount of time, sometimes it’ll take a few days before I get it to how I like it.

One thing I’ve learned from doing covers — aside from enjoying the process immensely — is that I should always make sure the cover ties in with the novel in a specific and important way.  It’s not enough to get a badass lady with a katana on the cover…there has to be a reason for it.  In this case, I chose this cover for a few reasons:

–The first half of the novel takes place in forest land.
–I didn’t want the girl to be in an Attack Mode pose, but an I’m Ready for This pose.
–I didn’t want her clothes to be stereotypically frilly or flashy (or steampunk or goth, for that matter).
–I wanted there to be at least some hint of blue sky in the background.
–It needed to have a decent amount of space for the title; in this particular instance, I like how the text not only balances it out, it intermingles with it.

This is also why I used the cover for Meet the Lidwells! that I did; it was a straightforward concert poster-stapled-to-lightpost image that is pretty much universal for any band starting out.  They say that the cover often pre-sells the book, especially if it’s eye-catching enough from across the sales floor (or legible in thumbnail online, for that matter).  Don’t think of that as needing a flashy action shot, or a crafty written-in-chalk image.  Look at other covers you thought were innovative or creative.  Look at the ones that made you stop and pay attention to it; then look at the cover as you would a piece of art…why did it make you stop?  And how can you use that on your own covers?

Just like my writing, my cover art has changed and evolved and advanced, little by little.  The more I practice, the more fake covers I make, the bigger my portfolio that I can use later on if I so choose.  And I would like to expand on it as well; for the Apartment Complex story I’m thinking about commissioning an artist — specifically a webcomic artist.  I already have a few images in my head that could work.  I’d still do the text, but I’d like a unique image this time out.

I know there’s a lot of self-publishing advice out there stating that you should never do your own cover, but I’d probably amend that: don’t do it if you don’t want to do it, or if you don’t have the ability.  On the other hand, if you have the artistic chops?  Go for it!  It’s a hell of a lot of fun and you can get really creative with it.